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Modbury Triangle Research's avatar

Do you have any thoughts about what their new stake in Puma means for Anta going forward? https://about.puma.com/en/newsroom/corporate-news/2026/07-10-2026-puma-welcomes-anta-sports-new-largest-shareholder

Angsana Anderson's avatar

My first reaction: not a surprise. ANTA is pursuing a multi-brand strategy. I expect business as usual at ANTA.

I expect ANTA to eventually take control of PUMA and drive deeper penetration in China.

Precedent: ANTA's acquisition of Amer Sports